Logo Design Questionnaire

  • What is the name of you company?
  • How would you describe your services and/or products?
  • What is your main message? Please list 5 (or more) adjectives that you think best describe your business.
  • What are the long term goals of your company?
  • Who are your main competitors?
  • How are you different from your competitors?
  • What’s the age range and gender of your target customer base?
  • Do you have a tag line? If so, would you like it stated alongside your logo?
  • Do you have any specific imagery in mind for your logo?
  • Do you have any color preferences, or existing brand colors?
  • Do you have any font preferences?
  • Do you have any colors or fonts that you do not wish to use?
  • What feeling or message do you want your logo to convey to those who view it?
  • How do you prefer your logo to be worded or written out?
  • What’s your preferred deadline, time frame or exact date of completion?
  • What logos appeal to you and why? Please provide some examples.
  • Would you like any additional design services to be packaged with your new logo, i.e. business cards, letterheads, website?
  • What’s your preferred deadline, time frame or exact date of completion?
  • Please add any other information you like me to know.

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